When it comes to maximizing the festive season, a clear and defined Christmas Visual Strategy is essential. This is your guide for how your store visually represents your brand to your customers. A well-executed strategy not only reinforces your brand identity but also captures the festive spirit to attract customers and boost sales.

As I’ve been looking forward to this coming Christmas season and getting inspired by current Christmas Visual Merchandising trends, I can’t help but reflect on some of our past Christmas display highlights. This brought me back to our most viewed and popular Pinterest post from over a decade ago.

It’s that time of year again and that means Christmas is just around the corner. It’s when it can feel like there is plenty of time to organise that Christmas window display or activation but in fact it is almost too late…don’t worry I said almost! In this blog I will go through some key strategies to ensure that you and your team are on track for a successful Festive season.

In the world of visual merchandising, certain terms capture the essence of what we do and why we love it. I use these words on the daily having picked up many over my years of visual merchandising.

These concepts help us create engaging and impactful displays that draw customers in and enhance their shopping experience. Here are my five favourite visual merchandising terms that every professional should know.

Anyone who knows me, will know that I love colour. I wear bright colours, love a bright red lipstick and am passionate about using strong colour theory principles in design.

I recently went to Mauritius for my 50th birthday and while I of course loved the resort life, scenery, cocktails and food, it was again the colour that was a stand out. An example of this was the Mauritian flower bowls that would get changed every few days where we were staying at Paradise Cove Hotel.

Over the 28 years I have been in the visual merchandising industry I have had the opportunity to learn what makes a store stand out so here are my top 10 visual merchandising tips to help you maintain a vibrant and inviting store environment.

Vacant tenancies in shopping areas can negatively impact the overall perception of a retail environment. However, with creative approaches, these spaces can be activated to enhance the area, attract foot traffic, and provide marketing opportunities.

There's nothing quite like a change of scenery, wandering the streets of a city that isn't your own and seeing things with fresh eyes. Recently, I went on a 5-day trip to Melbourne to celebrate my partner's birthday and catch up with friends and family. Despite the current challenges faced by businesses, the city had exceptional examples of visual merchandising and design at every turn.

One thing I can always tell when I enter a store is if the business conducts regular floorwalk checklists. What is a floorwalk you may ask? A floorwalk is just what it sounds like, walking the floor of your store (with a notepad in hand!) Starting at the front of your store and critiquing, assessing and listing actions for any areas of success, improvement and future plans.

It was in March 2011 that I left my position as State Visual Merchandising Manager WA at Freedom to start my next chapter, founding Design Merchants.

It can be overwhelming when deciding what to put in your window display or how to brief a visual merchandiser/designer. Window displays can be pivotal in attracting customers and conveying your brand's essence. Here are 5 of my favourite window display formats.

As a Visual Merchandiser (VM) myself, I've had the privilege of working with, hiring, and training hundreds of Visual Merchandisers over my 28 years in the industry. One thing I know is that they are a special breed of talented creatives.

In our new blog series I will be sharing visual merchandising and design inspiration, tips, and designs, including our own. I hope to inspire and share knowledge about visual merchandising, a field that I have spent 28 years in.