DSC_2835.jpg
DSC_1405 copy.jpg
KBP_4879.jpg
DSC_7300-2.jpg
20200125_CH_RSLunar_WEB_005.jpg
SHOTBYTHOM-00723.jpg

About Us

Since 2011, we’ve been bringing captivating displays and experiences to life throughout Perth’s creative and commercial landscape. From curating engaging retail activations and displays to offering comprehensive mentoring and training services. We are committed to elevating brands, educating people and providing overall visual excellence.

Floral Installations

Cultural & Seasonal Styling

Events & Activations

Visual Merchandising

Drapery & Backdrops

Workshops & Consulting

Meet the Creative Director

Hi, I’m Juliet Borshoff

In 2011, I launched Design Merchants. Since then, I’ve been fortunate enough to develop a team I adore and create engaging, interesting, and sometimes over-the-top Visual Merchandising displays all over Perth. I love what we do, and I love sharing the joy and creativity of this industry with others, not only through designing and implementing campaigns and displays for clients but also by teaching Visual Merchandising skills to business owners and creatives via workshops and courses.

Our Recent Work

It’s definitely the day for bunnies…thinking back to this display we created for @maxandhound with these adorable @jellycat cuties. 🐰💕🐇 #easterdisplay #visualmerchandising
I've got a secret obsession with hotel trolleys! We are lucky that we get to use one of the trolleys @westinperth to deliver the precious (floral) cargo when we are installing the High Tea installations in The Haven Lounge. 🌸
It was a floral extravaganza for the @westinperth Easter Chocolate High Tea VM installation. With flower towers, gold vessels full of roses, lolly jars and cocktail glasses...and of course some bunnies for that Easter touch.
Wishing everyone a safe and Happy Easter! 🌻🐰😀 Displays & styling @thesquaremirrabooka
Easter has arrived @thesquaremirrabooka with abundant cart styling ready for the activities in centre. 🐰🌸🌻 #designmerchants #designmerchantsperth #retailactivationperth
Mocha Mousse is definitely the colour to watch this season 🤎 We wanted to put Pantone's 2025 Colour of the Year to the test, and we can definitely confirm that is so rich, complex and mesmerising that we can't pull our eyes away. It also works bea
An essential part of the visual merchandising process is experimenting with new trends, materials and techniques. This week, we refined new techniques with this beautiful luxury velvet in our newest colour way- Mocha Mousse. Pantone’s 2025 Co
I recently had the pleasure of presenting at the Boosting Prosperity for Bricks & Mortar Retail Operators Workshop for @melvillecity in collaboration with @SmallBusinessWA. We explored various topics, including customer experience and connection,
Last week I had the pleasure of presenting for City of Melville the Boosting Prosperity for "Bricks & Mortar" Retail Operators Workshop. We had a fantastic group of attendees that ranged from new store owners, businesses in the market
Up close and personal with our floral-covered plinths for the recent @unilodgecurtin Welcome Party at Vickory House! 🌸 We created these floral displays to make the space look bright, fresh and inviting while still functioning as an effective base f
Our 3 metre premium backdrop can now be customised in a range of colours. We can also include brand name signage ready for any activation or event. Featured here the @taylorweirperth Gala Night Graduation Event. 😀 #designmerchants #designmerchantsp
Some purple behind-the-scenes peeks from the studio over the past few weeks! 💜 With Edgar taking centre stage, naturally. @taylorweirperth #designmerchants #designmerchantsperth
Triple draped tunnel arch is ready for action in a range of colours! Get in touch if you have a brand activation or event coming up! 😃 From the recent @taylorweirperth Gala Night 🎉 #designmerchants #designmerchants #brandactivationperth
Colour blocking and drapery are huge right now and for the @taylorweirperth Gala Graduation Night we created a powerhouse backdrop incorporating these trends. 💜 This resulted in a luxe activation backdrop to reflect both the brand and the special
Happy International Women’s Day! 🎉 Thanking our whole talented team- Poppy, Priscilla & Maddie (pictured here with myself, at yesterday’s @taylorweirperth install) and Lisa, Eva & Louise. Legends! 💪 #iwd2025 #designmerchants #
Our creative brief for this @westinperth Chocolate High Tea at Haven Lounge was a great one. 🌸🐰 An Easter floral inspired installation with touches of chocolate freckles & lollies, cool cocktail elements and of course bows! 🎉 All ready for t