Westfield
Christmas Gift Hub @ Westfield Whitford City
Well it is of course that time of year so we have been busy with many Christmas visual merchandising projects for our clients! Here is one of the latest that we have been working on for Westfield Whitford City.
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Style Studio @ Westfield Whitford City
When I was asked to create a Style Suite at Westfield Whitford City, I was very excited to use some of the inspiration from the cities and retail experiences I had seen on my recent retail tour and ideas that had developed from this...

Design Merchants Study Tour: Barcelona
Oh Barcelona, it was so nice seeing you again!
It was so exciting to be in Barcelona again and a great way to finish off the tour with a bang. One of the first things we did was a walking tour, led by Howard Saunders of Echochamber...
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It was so exciting to be in Barcelona again and a great way to finish off the tour with a bang. One of the first things we did was a walking tour, led by Howard Saunders of Echochamber...
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Design Merchants Study Tour: London
I always love going back to London, where I lived for a few years in my early twenties and developed my love of visual merchandising. This visit did not disappoint...
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Design Merchants Study Tour: Stockholm
Once the tour hit Stockholm we had definitely hit our stride. The weather in Stockholm had also just changed and was sunny with a real buzz in the air and everyone out of hibernation, filling the shops and restaurants....
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Design Merchants Study Tour: San Francisco
Well I have been back from the Westfield Retail Study Tour for almost a week and have gotten straight back into awaiting projects. I have however had a chance to start going through the 4000 or so photos that I took, the three notebooks full of notes and sketches and to debrief from the many interesting conversations I had with the great mix of people on the tour.
With so much to digest from the tour I thought that over the next few weeks I would do a news-post for each of the cities we went to, starting with San Francisco and following with Seattle, Stockholm, London and Barcelona.
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With so much to digest from the tour I thought that over the next few weeks I would do a news-post for each of the cities we went to, starting with San Francisco and following with Seattle, Stockholm, London and Barcelona.
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Design Merchants Study Tour
Get ready for a lot of exclamation marks… I have some very exciting news!!!
This May I will be taking part in the Westfield World Retail Study Tour!!! This is an intensive two-week tour of many of the top retail hot-spots and trends from around the world. This year the cities are...
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This May I will be taking part in the Westfield World Retail Study Tour!!! This is an intensive two-week tour of many of the top retail hot-spots and trends from around the world. This year the cities are...
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Back To School VM
To inspire the customers at Westfield Whitford City, we designed a display to showcase back to school related product...
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Westfield Whitford City’s Christmas Gift Card Tree
Here are the results of a (very exciting) recent brief which was to create a display to highlight and promote the Westfield Christmas gift cards at Whitford City.
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